Welcome to my post on ‘What Is The Best Keyword Research Tool For SEO‘. This lesson talks about leveraging keyword search tool for idea generation and search engines. It’s lesson 1 of the part of the series ‘how to create unlimited content online’.
In lesson 1 of the series, I will delve into the idea of using keyword research tool to generate ideas while also highlighting some of the most useful ones for you to use.
You can go to the table of contents for this lesson here and can see the list of all the lessons down below.
How To Create Content Online UNLIMITEDLY: Lesson 1 - What Is The Best Keyword Research Tool For SEO <<< This is where we are Lesson 2 - How to Use Social Media For A Small Business Lesson 3 - Publishing a Series of Posts Online Lesson 4 - How to NOT hurt YOUR content
Lesson 1 is all about using keyword research method to generate unlimited ideas for content while targeting the SEO. It will go through 3 keyword tools that will help you be fully equipped with content creation.
Remember, this is all from the series that Nathaniell, a 10 year veteran in affiliate marketing, taught at the Wealthy Affiliate premium+ training. You can go to his videos directly if you want to watch from him or read through the content here.
You can always ask me questions here in the comments section if you need any help going through the lesson.
Let’s get started!
Table of Content:
- What is Keyword Research?
- How Keyword Research helps with idea generation?
- What are the best Keyword research tools?
- What if my niche is too small?
- Some Common Questions
- Final Comments
Simply put, a keyword research is finding out what words, phrases and sentences people are searching in search engines – mainly Google.
You use the knowledge you gain after you do your ‘research’ to build your blogs, posts or any other content online. This will help increase your overall traffic into your website.
Here’s the thing.
You may have a certain interest that you are building your brand online on. Now would you not want people to read what you write or create?
If you just write what you feel like it, yes, that will certainly gain some traction and build traffic if they search exactly what you wrote. But, what if you could fill the questions they are searching for?
If you know exactly the kind of questions or queries people were looking for monthly in search engines, you could write what you’re interested in while answering questions that people are searching for.
This is a win-win situation. That’s why keyword research is so important. I still see a lot of new content creators overlook this aspect of their brand – but now you can leverage this knowledge to your brand.
Now you know what keyword research is, let’s dive into how this is a great way to provide new ideas for content. This is a great method for both the beginners and also experts in their field.
For beginners, keyword research allows you to discover more topics. You’re never an expert typically when you start off building your brand online.
Most beginners know very little about the brand or topic when they start off (And so if you’re thinking of starting out an online business but are afraid you don’t know too much, you can get started here).
The experts have the problem of not knowing what it’s like to beginner. Since you are in your niche and use it daily, it’s common to overlook what questions or help people are wanting.
Hence, keyword research also helps you find out what people are asking in your niche. It could be very simple things people are looking for that you may have never thought of.
Regardless of your position…
..you will be able to know what customers are looking for!! More than anything, this method of finding ideas will help you know what kind of products and services to provide for your potential customers.
Remember, solid content without traffic doesn’t mean anything.
But, traffic without sales doesn’t mean much either. Hence, it’s so important to figure out what they want when they come to your website so you can cater to their needs accordingly.
Also, you get to know what your competitors may not be aware of. Remember, a lot of people online aren’t aware of keyword research so you doing your part will certainly give an edge over your competition.
A lot of people don’t even understand the concept of affiliate marketing so you already have a big hand over them. And now, you allow the keyword research tool to do the heavy lifting for you.
There are 3 keyword research tools that really will serve all your needs. Each of them on its own will also do the trick, but if you’re someone that is an expert, all three might help.
They all have different settings and different specialities. Let’s go through all of them.
The great thing about Jaaxy is that it gives you a ton of related items that rank high when you search for a keyword. Having a diverse set of keywords quickens your time to find the right keyword for your post or content.
Another great thing about Jaaxy is that it is a free tool that comes with Wealthy Affiliate – which is a tool to give you all the training to help you earn online while doing all the hosting for you.
Let’s start off with an example of what I mean.
When I type in ‘golf’ in Jaaxy, it gives me the list below. You’ll notice that it gives me tons and tons of results – there are more results in the bottom that I didn’t take the screenshot of.
In addition, Jaaxy also provides additional related items on the right sidebar with more brainstorming words and phrases.
There are literally unlimited about of searches that you can do here and the amount of ideas you can get is limitless. You may also be wondering what all the stats beside the keyword mean. I’ve created another post going through the details, but here’s a quick summary for you to look over.
Here's what the stats mean: Keyword: The phrase that users type into to find what they are looking for. Average: The average number of searches that keyword receives per month. Traffic: Visits to your website if you achieve first page rankings in search engines QSR: This stands for 'Quoted Search Results' meaning the number of competing websites ranked in Google for this exact keyword. KQI: This stands for 'Keyword Quality Indicator' - so the color green is great, the color yellow is Okay and the color red is poor. SEO: A score given to you based on traffic and competition, the higher the score, the more likely you will rank for this keyword on the first page. It's ranked from 1-100 and the higher your number, the better. Domains: Availability of domains that are related to your keyword.
Now for all of the new folks out there, Jaaxy should do the trick. If you want more options, here are a couple more for different reasons.
The second solution is something called SEMrush. This is a great tool if you want to see how your competitors are doing and what they are being ranked for.
Remember, each of your page is ranked for different keywords. Hence, knowing what your competitors are being ranked for can really help you leverage your reach and give you further ideas.
Here is an example. If we follow through with the golf topic, this is one of the golf websites that would be our competitor.
You can type their URL and get a list of all the keywords and pages they are ranked for. You will literally have all the stats needed for that particular site.
For this particular site, it gets a good amount of traffic daily and has over 17k keywords ranked in it’s website. We can even look at what keywords they have.
What this does is it gives you an idea of what kind of content they are posting. You can get a ton of ideas from looking at some of your competitor websites and learn what to do and what to avoid.
For example, if they are an authority site and have a certain keyword ranked high, you want to avoid that keyword. It’s best to use something else.
This is another keyword research tool that you could use if you’re someone that is already a little advanced. If you’re a newbie, I’d recommend you stick with Jaaxy as it’s easy, simple and free to use if you choose to host your domain with Wealthy Affiliate.
What Ahrefs is really good with is that it allows you to focus on very specific topics. They give you a massive list of words, phrases and potential titles that you could use for your niche.
If you go back to our golf topic and search about golf travel bags, we get tons of these results.
As you see here, it gives you a whole list of not just general topics, but dives into the specifics. Things like accessories or the brands of golf travel bags that are popular.
Even if you’re an expert in golf, you may not think of those specific brands or accessories to search for. It finds out even a very narrow set of phrases but that’s what will give you more ideas and give you more options to write about.
You may read through this and think, ‘oh golf is such a broad topic, and it’s so easy to find content in that topic’. But maybe your topic is very focused and what if you run out of idea in that?
When you start off, it’s easy to fall into this trap. You feel you have a lot of ideas in the beginning and your ideas start to dwindle because you feel that you’ve exhausted your topic.
But here’s the one thing I want you to know.
If you are running out of ideas in your website, you’re thinking about it in the wrong way! Either you are not doing enough investigation or you’re assuming too much about the reader.
So, let’s go back to golf clubs.
You could have a really nice post or content about golf clubs which is very well detailed. But, are you thinking about everything in that topic?
For golf clubs, there are different brands of golf clubs, different lengths of gold clubs, different types of golf clubs used for different purposes, mens and women’s golf clubs, maybe even children’s golf clubs, maybe left vs right handed golf clubs, etc.
You get the idea.
And even within those sub topics, you could literally branch out each of those topics into 5 or even 10 topics. When you write those topics, you’ll get further things to branch out on.
If your niche is too narrow..
Sometimes what you’re thinking about is too narrow and it won’t give you much room for growth. If you’re in that phase, I’d recommend to start off in that narrow niche and cover all your topics.
Eventually you can make your niche broader, but don’t focus on that much if you’re just starting out.
One of the great ways to help you in your journey is to have a support system and a personal coach to make sure you have the right niche and can figure out keywords. I recommend this platform, which is free to get started.
Let’s go through some questions that people have when they go through this article.
Q1. What if I follow all of this and still don’t have enough ideas?
2 options. One is that you didn’t do enough due diligences – so work harder in other words 🙂
Read more topic, plugin into magazines, videos or news related to the topic – you will find something. Just keep trying different keywords with things to discover and you’ll find some solid ideas.
If that doesn’t work and you feel you’ve exhausted everything, you may need to expand a bit more. You would only expand though once you have created a bit of content in the niche that you want to expand on.
Q2. What do I do if I find two or more related keywords?
What I mean here is if you find keywords that are similar. Nathaniell speaks about “hardshell” and “hardcover” golf travel bags. This is common when searching for keywords.
Nowadays Google and other search engines are smart. They will know that both those words mean the same thing essentially. So, don’t write on both those topics.
Instead, choose one and go in full force with that one.
Q3. What if I find a good keyword, but there’s no traffic?
Still go for them. If it’s a good keyword and searchable – go for it. In the long run, you’ll always win. Don’t just focus on the metrics because that changes over time.
Write things that people will actually search for – how will day to day people think about your topic? If you place yourself in their shoes, you’ll be at an upper-hand than someone just going for keywords.
Q4. What if I can’t afford all these tools?
This is a valid question for those that are just starting out. SEMrush and Ahrefs cost $99/month even for basic membership and Jaaxy is $49/month.
What I would recommend is you sign up for Wealthy Affiliate – where you get a free member to begin with and start building your website. It is $19/month for the first month and then $49/month afterwards.
But there are ways for you to earn by commenting inside the platform and building training if you’re really struggling. I’ve seen people use that earned cash to pay for your monthly fee. It’s free to start anyways, so give it a go and see if you like it.
Lastly, I just want to point out that any topic will have thousands of things to write or build your content on. It’s just about restructuring your way of looking at things that will allow you to tap into that unlimited creativity.
Having the right keyword tools makes it easier for you to tap into those phrases and topics that would maybe take you more time to figure out yourself. Besides, using keyword tool makes sure that you touch into the topics that people really want – you will know what people are searching for.
That’s the END of Lesson 1!
In the next lesson we will dig deeper into generating ideas by going through social media resources. Click here to take you to that lesson.
How To Create Content Online UNLIMITEDLY: Lesson 1 - What Is The Best Keyword Research Tool For SEO Lesson 2 - How To Use Social Media For A Small Business Lesson 3 - Publishing a Series of Posts Online Lesson 4 - How to NOT hurt YOUR content
Parmi is a young entrepreneur who started GetPaidWorkingOnline website to help folks from every corner of the world make a living online. Parmi is a trained affiliate from Wealthy Affiliate, which is a community designed to help anyone make an online business with zero experience! Read his story here.