Welcome to my post on ‘How to NOT hurt YOUR content‘. This lesson talks about what you to need to do to make sure you’re not hurting your own content that you build online. It is lesson 4 of the part of the series ‘how to create unlimited content online’.
In lesson 4, which is the last lesson of the series, I will be discussing ways for you to make sure you don’t ‘cannibalize’ your own content by make distinction between your posts.
How To Create Content Online UNLIMITEDLY: Lesson 1 - What Is The Best Keyword Research Tool For SEO Lesson 2 - How to Use Social Media For A Small Business Lesson 3 - Publishing a Series of Posts Online Lesson 4 - How to NOT hurt YOUR content <<< This is where we are
This lesson is slightly different from the last three. In the other 3 lessons, we discussed about research tool, social media and the strategy of publishing in a series so you can generate unlimited amount of ideas for online content.
In this lesson, we discuss on how you can not let any of your efforts go to waste when you’re writing content by competing against your own content.
Nathaniell (who is the 10-year veteran making 6-7 figures online) phrases it as ‘keyword cannibalization’. This is a big no no if you really want to make sure all of your posts are hitting low competition keywords.
So we will go through why it’s important to only pick certain keywords in a massive pool
Remember, this series is from the lesson acquired from a 10-year veteran who makes 6-7 figures of income per year. It’s from the premium+ membership platform that I got trained from. You can also go here directly to watch his video.
Let’s get into the lesson.
- What does hurting your own content mean?
- What not to when you are writing content?
- What you SHOULD DO?
- Why this is important?
- Some Common Questions
- Final Thoughts
Hurting your own content means that you are competing and lowering your rank on search engines by writing articles that are very similar to each other.
We discussed a little bit of this in the last lesson, but I really want to make sure that you understand the importance of this here in this lesson.
Hurting yourself, or cannibalizing your keywords, is a big waste of time. This is because you work a ton to produce your content in the hopes that it gets ranked, but instead it’s just competing against itself.
So, your content won’t rank or the search engines kick out your other article that is ranked. So there is not point in publish things that is not going to help.
So, let’s first start off with what you should not do when you are beginning to write content.
Look through a few topics that are ‘cannibalizing’ each other.
Now, if you look at the above, there is a chance that you could somehow differentiate between those titles. But, the core of the content will most probably be very similar – unless you’re an absolute expert in each of those titles.
For the above example, the process to make beer and craft beer is the same. Typically, the process to train all puppies are most likely the same.
Even if you change your wording and make sure all of your phrases are different in each articles, the key concept of the articles are the same. This means that the search engines will be able to figure out that content is similar.
This will result in hurting you with your articles and your future posts. When you’re going through the keyword research tool, it’s common that you get all the similar topics in a list.
You can get in the trap where you write all the topics that you see in the keyword tool. Make sure you don’t do that.
Now, let’s look through ways on what you can do to make sure you don’t fall in that trap.
The bottom line here is this. If you want to go after two similar keywords and you want to go after both of them, you need to make sure they are both very, very different articles.
And you also have a good reason for making it in two articles instead of just summarizing all in one.
Here’s an example.
If you look at the above example, you could have two very different articles when you write a post on growing lemon tree and growing lemon tree indoors.
The process is different, the problems maybe different and more importantly, each of those two articles would be for a different audience with different requirements.
Only, and ONLY if you have a very distinct article for each topic should you write separate articles. Otherwise, combine the articles and just make one long article.
One Thing to Remember…
Remember to construct your different articles before you start writing them for two similar titles.
Even for the above example, only after we outlined the points first did we come to all the things to write and how to differ them from each other.
If you’re not careful here, you’ll make the mistake that we talked about in the first point about making not differentiating between two articles enough.
There are 2 reasons for why this is important. 1 is for search engines. 2 is for the readers.
For search engines, they don’t any any incentive to rank you more than once on the same or similar keywords. They are smart these days so they will know that one article should suffice the information that users are looking for.
There is no way, or a very little chance, that they would rank you for two articles that are very similar with similar keywords. Nope, most likely not going to happen.
The job of search engines is to provide the most relevant and most accurate results for anything the user searches. Unless you have different websites, they will know the same topics in the same websites isn’t both relevant.
They may even hurt your website rankings overall if you do this because it may think that you’re trying to publish repetitive content.
So, it’s best to just avoid doing this altogether.
Now, let’s look at it from the readers perspective.
A lot of times, we tend to only think about posts from the keyword standpoint. But funny enough, we actually figure out the problem when we change our lens by thinking in terms of a potential reader coming into our website.
What is a human coming into your website for?
They want the right information without any unnecessary stuff that isn’t required. They don’t like any repetitive stuff in your website either.
Think about what the intent of the reader is. If you publish quality article that truly provides value, they will definitely redirect themselves around the website themselves because they enjoy your content.
You goal is to engage readers as much as possible. It’s not to post multiple similar posts just so you could hit all the keywords.
With valuable and reliable content, the readers will most likely be willing to be in your email list or buy what you suggest in the website anyways so you don’t need to worry about other things that are irrelevant.
Q1. How do I know if my keywords are too similar?
This is all down to your concept of your articles and posts. Think about who you are targeting.
Who are the people that will read or view your post? What do they want? What are you trying to tell the person?
If you’re trying to tell the person the same thing in two different ways, then that should be in the same article. As I discussed above, Google is too smart for you to be fooling around.
Q2. Can I have two websites targeting the same keyword?
Yes, you can. Now, it would require more work in your part because that would require you to have two different hosting, two different logins and perhaps even two different monetization method.
But, it is possible. I wouldn’t suggest it for a long term strategy though trying to do that for every article. For long term, just think about how you can build one of your sites.
Q3. How do I know if I should delete an article?
This can be a tough one to swallow especially if you spent a lot of time to write that article.
But think about it this way. If your article is just sitting there without really being ranked for 2-3 years, it won’t do much so there is no point keeping it around.
If you plan to update it or use it for internally linking from other articles, then you can stick it around. But, if you have no plans of improving, it’s best to clean up your site a bit.
Q4. Should I go for low traffic & low competition or high traffic & high competition keywords?
Well, this depends on the authority of your website and how much content you already have in there.
For a newbie website, it’s always good to go for low competition keywords even if they have low traffic. This is a good way to at least make sure you get some traffic into the website.
Only after you have some command in your topic should you tackle those high competition keywords.
Great work if you are still reading this!
The fact that you’ve completed this puts you ahead of tons and tons of people out there still struggling to make money online and killing their own content because they are not following the right strategy.
Even though this lesson was different, it is an important one to make sure that all the effort that you are putting in is best utilized through good practices.
That’s the END of Lesson 4!
And that also means, it’s the end of this series! In this series we covered all about how you can create unlimited content by being a master of SEOs while also avoiding the pitfalls of competing with your own content.
Congrats of going through the series! I hope you enjoyed the entire series. Remember, this is all a part of the series done by Nathaniell on premium+ of Wealthy Affiliate. You can click here to go to his video directly too.
Feel free to leave any questions or comments down below.
How To Create Content Online UNLIMITEDLY: Lesson 1 - What Is The Best Keyword Research Tool For SEO Lesson 2 - How To Use Social Media For A Small Business Lesson 3 - Publishing a Series of Posts Online Lesson 4 - How to NOT hurt YOUR content
Parmi is a young entrepreneur who started GetPaidWorkingOnline website to help folks from every corner of the world make a living online. Parmi is a trained affiliate from Wealthy Affiliate, which is a community designed to help anyone make an online business with zero experience! Read his story here.